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Mr Anders Widgren (General Partner in Aicap), joins Trustbrand team as an expert on Artificial Intelligence (A.I) and algoritms in the process of developing Trustbrand financial value index and certification instrument.

Mr. Widgren is a serial entrepreneur and innovator and behind great many innovations that successfully have made it to the market.

Trustbrand will, on its part, support Mr Widgren with its unique expertise and competence on brand defense and counter attack, one instrument among others to defend Mr. Widgrens long series of innovations and patents.

Mr. Widgren is a leading figure in the innovator community of Sweden and internationally, chairman of the Swedish IPR Forum, Board member of the Swedish Inventors Association, member of the Swedish National Innovator Council, and Swedish Ambassador of the World Innovations Forum.
To put it mildly, Trustbrand is very happy to have one of the leading authorities on data processing and data analysis on board and warmly welcomes, Mr Widgren, to the Trustbrand team.

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BLaO invests in Trustbrand Global and will initially focus on product development of the Trustbrand App and to manage investor relations. Martin Malii-Karlsson, CEO of BLaO who joins the Trustbrand board says:
“BLaO and Trustbrand share the same values and perspectives on global branding, sustainability and global justice. The timing is perfect! Developing a viable solution for how investors can quickly gain trustworthy deeper and structural knowledge of the financial impact of not being a sustainable corporate brand versus the financial gain and upside of being a Trustbrand.”