BLaO invests in Trustbrand Global and will initially focus on product development of the Trustbrand App and to manage investor relations.
Martin Malii-Karlsson, CEO of BLaO who joins the Trustbrand board says: BLaO and Trustbrand share the same values and perspectives on global branding, sustainability and global justice. The timing is perfect!
Developing a viable solution for how investors can quickly gain trustworthy deeper and structural knowledge of the financial impact of not being a sustainable corporate brand versus the financial gain and upside of being a Trustbrand is going to be a game changer.
Hans Sinclair Sachs, founder of Trustbrand, changes position from CEO and becomes president of Trustbrand Global Group. He is also responsible for opening a new Trustbrand office in Bogotá under 2018. Hans has 20 years of experience as a brand consultant and brand activist. He has a Master in International Economics and Business Administration and reached doctoral candidate level in peace and development, global studies. He has done peace
studies regarding UN:s role in Afghanistan and regarding civil society actors as peace and development drivers in the historical conflict in Guatemala.
Trustbrand Global is very pleased to take on board Hans Kanold as the acting CEO. He joins Trustbrand from Safe Hotels, where he founded the company and created the global certification framework.