31th of august, 2023. Sjölins Smide has been certified as a Trustbrand Challenger of Excellence. More information about the launching event and press release soon.

First generation of brands under certification to become trustbrands, Indigo Travels & Events, Art for All, MCS, Allgrow, Inbent, Hudik Hockey Club.  

Mr Anders Widgren (General Partner in Aicap), joins Trustbrand team as an expert on Artificial Intelligence (A.I) and algoritms in the process of developing Trustbrand financial value index and certification instrument.

Mr. Widgren is a serial entrepreneur and innovator and behind great many innovations that successfully have made it to the market.

Trustbrand will, on its part, support Mr Widgren with its unique expertise and competence on brand defense and counter attack, one instrument among others to defend Mr. Widgrens long series of innovations and patents.

Mr. Widgren is a leading figure in the innovator community of Sweden and internationally, chairman of the Swedish IPR Forum, Board member of the Swedish Inventors Association, member of the Swedish National Innovator Council, and Swedish Ambassador of the World Innovations Forum.
To put it mildly, Trustbrand is very happy to have one of the leading authorities on data processing and data analysis on board and warmly welcomes, Mr Widgren, to the Trustbrand team.

Thomas Bruhl, the former CEO of VisitSweden, a 50% state owned company, under the management of Swedish Ministry of Industry/Ministry of Industry and Commerce, invests in Trustbrand Global, and joins the Trustbrand Advisory Board.

In this position Thomas has a decade of experience of nation branding, and was one force behind the success of the Swedish nation branding, reaching the global top position, ten years in a row between 2005- 2015. Thomas has 15 year’s experience of digital business development, and the digital gaming industry, including the successful game “Backpacker” (Vision Park Entertainment). Thomas was responsible for the strategy, implementation and digitalization of the national channel, TV4, owned by Bonnier.

BLaO invests in Trustbrand Global and will initially focus on product development of the Trustbrand App and to manage investor relations. Martin Malii-Karlsson, CEO of BLaO who joins the Trustbrand board says:
“BLaO and Trustbrand share the same values and perspectives on global branding, sustainability and global justice. The timing is perfect! Developing a viable solution for how investors can quickly gain trustworthy deeper and structural knowledge of the financial impact of not being a sustainable corporate brand versus the financial gain and upside of being a Trustbrand.”

Hans Sinclair Sachs, founder of Trustbrand, becomes president of Trustbrand Global Group. Hans has 20 years of experience as a brand consultant and brand activist. He has a Master in International Economics and Business Administration and has reached doctoral candidate level in peace and development, global studies.

Hans Kanold, founder and former CEO of Safehotels Alliance, creator of the Global Hotel Security Standard, invests in, and becomes chiefsupport international business development and the development of Trustbrand certification program in particular.

Mr Kanold has more than 15 years experience of global certification and education of certifiers, a unique competence, that will serve and strengthen Trustbrand’s offering, certification products.