BLaO invests in Trustbrand Global and will initially focus on product development of the Trustbrand App and to manage investor relations. Martin Malii-Karlsson, CEO of BLaO who joins the Trustbrand board says:
“BLaO and Trustbrand share the same values and perspectives on global branding, sustainability and global justice. The timing is perfect! Developing a viable solution for how investors can quickly gain trustworthy deeper and structural knowledge of the financial impact of not being a sustainable corporate brand versus the financial gain and upside of being a Trustbrand.”